Why are virtually all hotel room the same?

You know, bathroom right by the door two queen beds with a night stand in between, a TV directly across from the nightstand, a chair table or desk here or there, etc





Only see a different type of layout at the more expensive hotels it seems. Did someone do research and find out that this type of room will attract the most customers or what?Why are virtually all hotel room the same?
It's easy and it's cheap. People recognize this layout and are comfortable with it.Why are virtually all hotel room the same?
You can't be too creative with a hotel room, I mean, how is it possible to be creative 300 times over, in thousands of hotels?


It's probably the layout that can fit the most furniture with being comfortable too.
They go with the most efficient way to do things.





In the old days, some motel rooms had the bathroom in the back. Not as good.